Promotion and engagement is one of the most important parts of a content campaign, but it’s also daunting because it can take a lot time. Consistency is key so it’s important you create a marketing plan that works for your team. In this article, we’ll share 11 tips for creating a marketing plan that works for your brand.
4 Tips for Selecting Pillar Page Topics (and How to Brainstorm Them)
Why You Need a True Editorial Calendar to Execute Great Content Strategy [Infographic]
5 Ways a Content Audit and Boost Your Digital Marketing
Great content, promoted the right way, on the right channels can bring high quality prospects to your website that you can convert into customers. A content audit looks at the content, how it’s published, and the engagement it generates from your community and prospects. That knowledge can make your marketing more effective. In this article, we’re going to look at 5 ways a content audit can boost your digital marketing.
7 Tips that Make Maintaining Evergreen Content Easier
Toxic Backlinks - How They Hurt SEO and How to Get Rid of Them
Backlinks are important to SEO, but not all backlinks help you. Backlinks from sites with low trust scores or ‘spammy’ sites generated from linkbuilding schemes can harm your rank, or get your site taken out of the search index.In this article we look at what toxic backlinks are, how they hurt your SEO, and how you can get rid of them
5 Ways to Leverage Customer Training to Create Marketing Content
First Look at Buffer Analyze - Buffer’s New Advanced Analytics and Reporting Tool
Buffer has had very good social media post analytics for a long time. They recently offered a first look at their new advanced analytics and reporting tool, Buffer Analyze, to people who signed up for a preview. In this article, I’ll give you a first look at Buffer Analyze, Buffers new advanced analytics and reporting tool.
First Look: Buffer Publish's New Streamlined User Experience
5 Tips to do Visual Content Better [Infographic]
Graphic content is essential to a great content marketing mix. No convinced? Check out these stats that prove it. The fact is, some types of information are easier to consume in graphic format. While brands are trying to create more graphical content, there are a lot of challenges. An optimized graphic content process can save your team time, ensure your branding is on point, and make your graphic and non-graphic content more compelling. In this article, I’m going to give you five tips to help your team do graphic content better.
8 Stats that Prove you Need More Graphic Content [Infographic]
Good graphic content increases engagement which is critical in this era scannable content. It’s the way to show the story you’re trying to tell when no-one wants to read. It’s how you connect on an emotional level so your audience knows why they should care about what you’re saying. Here are 8 stats that prove you need to create more graphic content.
5 Challenges to Creating Pillar Pages (and 22 Tips to Help you Overcome)
We create a lot of pillar pages and see clients struggle with these five challenges. They prevent a pillar page projects from starting, from being completed, or from being effective. They don’t increase traffic, they don’t improve SEO, and aren't compelling. In this article, I’ll share the five challenges and give you 22 tips that can help you overcome to create an awesome pillar pages!