Content Marketing

11 Tips To Help Create a Marketing Plan that Works for Your Brand

11 Tips To Help Create a Marketing Plan that Works for Your Brand

Promotion and engagement is one of the most important parts of a content campaign, but it’s also daunting because it can take a lot time. Consistency is key so it’s important you create a marketing plan that works for your team. In this article, we’ll share 11 tips for creating a marketing plan that works for your brand.


4 Tips for Selecting Pillar Page Topics (and How to Brainstorm Them)

4 Tips for Selecting Pillar Page Topics (and How to Brainstorm Them)

Pillar pages are a great way to boost SEO for core services you offer. What topic should your pillar page cover? In this article, we give you 4 tips to for selecting pillar page topics and brainstorming ideas. We also give you fundamentals to help ensure your topics align with business goals!

Why You Need a True Editorial Calendar to Execute Great Content Strategy [Infographic]

Why You Need a True Editorial Calendar to Execute Great Content Strategy [Infographic]

In this infographic we describe 5 benefits of using an editorial calendar to plan, schedule and execute your digital marketing strategy. We also show you how they help you to execute great content marketing!

5 Ways a Content Audit and Boost Your Digital Marketing

5 Ways a Content Audit and Boost Your Digital Marketing

Great content, promoted the right way, on the right channels can bring high quality prospects to your website that you can convert into customers. A content audit looks at the content, how it’s published, and the engagement it generates from your community and prospects. That knowledge can make your marketing more effective. In this article, we’re going to look at 5 ways a content audit can boost your digital marketing.

7 Tips that Make Maintaining Evergreen Content Easier

7 Tips that Make Maintaining Evergreen Content Easier

Evergreen content is the cornerstone of content marketing because it remains relevant over time. But evergreen content isn't timelines. It needs to be refreshed periodically. That's often a hassle to manage, but in this article, we'll share four tips that make maintaining evergreen content easier.

Toxic Backlinks - How They Hurt SEO and How to Get Rid of Them

Toxic Backlinks - How They Hurt SEO and How to Get Rid of Them

Backlinks are important to SEO, but not all backlinks help you. Backlinks from sites with low trust scores or ‘spammy’ sites generated from linkbuilding schemes can harm your rank, or get your site taken out of the search index.In this article we look at what toxic backlinks are, how they hurt your SEO, and how you can get rid of them

5 Ways to Leverage Customer Training to Create Marketing Content

5 Ways to Leverage Customer Training to Create Marketing Content

Brands typically create a lot of training content where products and solutions are concerned. Customer training can be a great resource for creating content for education based marketing campaigns. This infographic looks at 5 Ways to Leverage Customer Training to Create Marketing Content.


First Look at Buffer Analyze - Buffer’s New Advanced Analytics and Reporting Tool

First Look at Buffer Analyze - Buffer’s New Advanced Analytics and Reporting Tool

Buffer has had very good social media post analytics for a long time. They recently offered a first look at their new advanced analytics and reporting tool,  Buffer Analyze, to people who signed up for a preview. In this article, I’ll give you a first look at Buffer Analyze, Buffers new advanced analytics and reporting tool.

5 Tips to do Visual Content Better [Infographic]

5 Tips to do Visual Content Better [Infographic]

Graphic content is essential to a great content marketing mix. No convinced? Check out these stats that prove it. The fact is, some types of information are easier to consume in graphic format. While brands are trying to create more graphical content, there are a lot of challenges. An optimized graphic content process can save your team time, ensure your branding is on point, and make your graphic and non-graphic content more compelling. In this article, I’m going to give you five tips to help your team do graphic content better.

8 Stats that Prove you Need More Graphic Content [Infographic]

8 Stats that Prove you Need More Graphic Content [Infographic]

Good graphic content increases engagement which is critical in this era scannable content. It’s the way to show the story you’re trying to tell when no-one wants to read. It’s how you connect on an emotional level so your audience knows why they should care about what you’re saying. Here are 8 stats that prove you need to create more graphic content.

5 Challenges to Creating Pillar Pages (and 22 Tips to Help you Overcome)

5 Challenges to Creating Pillar Pages (and 22 Tips to Help you Overcome)

We create a lot of pillar pages and see clients struggle with these five challenges. They prevent a pillar page projects from starting, from being completed, or from being effective. They don’t increase traffic, they don’t improve SEO, and aren't compelling. In this article, I’ll share the five challenges and give you 22 tips that can help you overcome to create an awesome pillar pages!

Digital Marketing Analytics Q & A: 6 Benefits of Reviewing Analytics Regularly

Digital Marketing Analytics Q & A: 6 Benefits of Reviewing Analytics Regularly

Measuring and analyzing social media and campaign data takes time. Why do it? Simply put, it helps you find what works, identify what doesn’t, and optimize your campaigns for better success. In this article we answer six frequently asked questions that show why use analytics is so important.

5 Tips for Revising Content to Work with a Pillar Page [Infographic]

5 Tips for Revising Content to Work with a Pillar Page [Infographic]

Creating a pillar page is a great way to boost SEO. The fastest way to create a pillar page is to use content you already have. You should revise that content to align with the pillar page. In this infographic, I share 5 tips for revising content to work with a pillar page for best results.

Beyond Boosting SEO: 5 Tips for Generating Leads with Pillar Pages

Beyond Boosting SEO: 5 Tips for Generating Leads with Pillar Pages

Pillar pages are a great way to boost SEO, but they can also generate leads! In this article, I'll walk you through how to plan conversion points on your pillar page, and best practices for including calls-to-action and links relevant content and engagement offers to maximize lead generation.

4 Tips to Make Long-Form Content Better [Infographic]

4 Tips to Make Long-Form Content Better [Infographic]

Pillar pages are a great way to boost SEO for your core services. Some people don't like them because they think people won't read long-form content. We've put together an infographic that shows you how to use formatting and styling features to make any long-form content better!

How to Plan and Track Pillar Pages with HubSpot's Content Strategy Tool

How to Plan and Track Pillar Pages with HubSpot's Content Strategy Tool

Pillar pages are a great way to boost SEO for the core services you offer. HubSpot created a tool specifically to help you create pillar pages. In this article, we'll show you how the Content Strategy tool helps you find topics, link content, and track performance.

One Tip to Help you Find the Best Marketing Content

One Tip to Help you Find the Best Marketing Content

With the glut of marketing content out there, it's hard to find content that's meaningful and relevant to you. Now we'll send you the top marketing articles from the previous week right to your inbox as selected by our online community and editors. Save time and stay plugged in!